Brand, Space, Touch Point and Traffic Flow

Brand, Space, Touch Point and Traffic Flow in Environmental Design

Brand is a collection of images and ideas representing an economic procedure; more specifically, it refers to the concrete symbols such as name, logo, slogan and design scheme.

Branding is a program which long term image which build audience perspective on the product or company.

Space is what contain object(installation) and program(objective activities) and therefore it is a container.

In Environmental Design term the container itself should be treated as a content

*The Form *The Functionality *The Look & Feel

Definition : a set of dimension in which objects are separated and located, have size and shape, and through which they can move.

The Touch Point are a mediator between brand & audience

For example, information counter, information kiosk, plasma with audio visual presentation, etc.

The more that retailers can understand consumers, the more they can distract them and entice the with a whole traffic flow that gets them to their destination point.