A place based marketing that offers customer experiences in making contact with the brand.
WHY environmental design?
-Real physically
-Relatively more spending time
-Real time activities
-Immersive experiential
-Can anticipate all 5 senses
-Effectively demonstration can be done
-Product can be tested/tasted
-Could be one to one communication
Discussion Topic for Environmental Design:
*Space
*Forms
*Flows
*Print Elements
*Screen Elements
*Human Elements
*The Material & Surface
*The Technologies
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